English 
NTT Smart Connect, Inc. will begin offering the live commerce tool service “foove+” and the live commerce platform “foove+lab” from Monday, July 7, 2025.
また、サービス開始に伴い、株式会社ベンリーをはじめとする他社との協業も開始します。
2022年から NTTスマートコネクト has been providing an experience value that evokes empathy among viewers and leads to purchasing behavior by conveying the thoughts and dedication of “producers” in real time through live video through the food live commerce service “foove”. Through these efforts, we have built new points of contact and relationships of trust between producers and viewers, and have also contributed to creating results such as expanding sales channels and increasing sales.
近年、双方向のリアルタイム購買体験を実現する手法として注目されているライブコマース。しかし、ライブコマースの導入には、システム構築の複雑さや放送準備の負担、ROI（投資対効果）などの成果の可視化の難しさなどの課題があり、これらの課題を解決するサービスへの期待が高まっています。
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Against this backdrop, we will launch the following two new services to help solve the problems faced by businesses, leveraging the distribution infrastructure that supports video quality and stability that we have cultivated through our “foove” business, as well as our know-how in on-site distribution direction.
・”foove+”: A live commerce tool that can be introduced simply by embedding tags on a business’s e-commerce site.
・”foove+lab”: A live commerce platform that can be used by businesses that do not have an e-commerce website
本サービスを通じて、企業のライブコマース活用を促進し、視聴者との継続的なエンゲージメント構築を支援します。
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