English 
ルディワークス LLC is pleased to announce that it has begun offering “ENISHI,” Japan’s first paper-based smart business card with NFC functionality.
“Enishi” inherits the benefits of paper business cards, which are deeply rooted in Japanese business culture, while also linking to digital information through NFC technology. It is a new communication tool that nurtures encounters that begin with exchanging business cards into deeper, more valuable “bonds.”
Development background: We want to solve the “wastefulness” that lurks when exchanging business cards
ビジネスの世界では、毎日数え切れないほどの名刺が交換されています。
However, the reality is that many of them go unused and end up sleeping in desk drawers . The limited space on paper cannot fully convey the appeal of the company, the individual’s personality, and the psychological hurdle of getting the person you are exchanging cards to visit your website .
We developed “Enishi” to break this “wasteful” situation and maximize the value of those once-in-a-lifetime encounters.
こちらもお読みください： アスエネとJPEA、太陽光発電と人材育成に関するMoUを締結
About “Enishi”: An experience that expands the world with just a touch
“Enishi” is a smart business card equipped with NFC (near field communication) technology. By simply holding a smartphone over the business card, the recipient can instantly access
あらかじめ設定されたウェブサイト、ソーシャルメディア、ポートフォリオ、会社紹介ビデオなどのリッチデジタルコンテンツ。
機会損失を防ぐシームレスな情報共有
Even if you verbally tell people to “please check out our website,” the chances of them actually accessing it are low .
“Enishi” guides people directly to the information on the spot , so you won’t miss out on business opportunities.
Commitment to “paper” that respects Japanese business culture
デジタルツールでありながら、紙にこだわりました。渡すもの」という名刺本来の機能を見失うことなく、礼儀を重んじる日本のビジネス文化にもマッチしています。
ソース PRタイムズ
日本語