English 
200年以上の歴史を持つ医薬品メーカー、アマト製薬の挑戦
Amato Pharmaceutical is a pharmaceutical company with over 200 years of history that develops the hemorrhoid medication “Borragynol®.” In recent years, the company has been actively pursuing new initiatives, such as the development of new brands such as “BORRA®,” which addresses problems associated with poor lifestyle habits, a factor in the development of hemorrhoids, and “FEMBORRA®,” which alleviates problems associated with imbalances in female hormones. There is no significant bias in customer demographics between men and women, and the demographics of “Borragynol®” and “BORRA®” customers are similar in age, with the majority being in their 60s and 70s. Elderly customers in particular are encouraged to purchase Borragynol by their trust in the product.
こちらもお読みください： LKJ、いすゞ自動車、富士通が医薬品物流の実証実験を開始
ecforceへの乗り換えを決めたのは、拡張性の高い機能、万全のサポート体制、そして安心感です。
Several issues became apparent as the “BORRA Online Shop” was operated. The first issue was the integration between systems. The cart system, landing page management, and sales data analysis system all existed separately, making it difficult to maintain data consistency between these systems. This resulted in discrepancies depending on whether or not cancellations were included in order data, leading to inconsistent subscription retention rates. To resolve this issue, a system was needed that could centrally manage not only the cart but also landing page and sales analysis. The second issue was the increasing complexity of product code management. While this was not an issue at the start of the business, as the number of products and bulk purchase offers increased, product codes became more complex. When registering a single product, it was necessary to register the product code separately for each subscription delivery interval (30 days, 60 days, 90 days, etc.), making management cumbersome.
システム移行の検討自体は2024年3月頃からスタートし、同年11月にECサイトをリニューアル、約5カ月で完了しました。クレジットカード情報の移行や、旧システムと新システムの商品設定の構造的な違いなど、苦労もありましたが、ecforceの担当者が細かくロードマップを提示してくれたり、手厚いサポートがあったおかげで、比較的スムーズに移行できました。
ecforceを導入することで、PDCAサイクルを素早く回すことができます。
ecforceと一緒にecforce efoを導入したことで、効果検証が容易になりました。以前は、システム管理者に連絡してレポートを出してもらっていましたが、時間がかかるためスピーディーな改善やA/Bテストが困難でした。ecforce efoを導入したことで、自分たちで管理画面を見ながら、落としどころやエラーなどの課題を確認し、タイムリーに修正することができるようになり、PDCAサイクルを高速で回すことができるようになりました。
Additionally, for complex settings such as different delivery cycles for the same product, such as supplements, such as 30-day or 60-day supplies, or switching products between the first and second purchases, we use the “regular sales function.” ecforce can flexibly accommodate even complex changes, so we are able to set up the content we want.
日本語