English 
Rakuten Group, Inc. revamped its user-facing NFT marketplace, “Rakuten NFT,” into “Minna no Ticket,” a ticket resale platform utilizing blockchain technology.
“Minna no Ticket” is a ticket resale platform that uses blockchain technology to create digital tickets called “NFT Tickets,” allowing all transactions from primary sales to secondary distribution to be completed smoothly online, ensuring safe and secure ticket distribution. Sellers are free to set the listing price for the “NFT Tickets” sold on this service in secondary distribution.
NFTは取引履歴や所有者情報をデータ自体に記録し、ブロックチェーン技術により、すべての取引履歴を透明かつ不変な形式で記録することができます。これにより、偽造や不正転売に対する保護に優れ、ユーザーは急なスケジュール変更で不要になったチケットを安全かつ確実に売却したり、希望するイベントのチケットを購入したりすることができます。さらに、二次流通が発生した場合には、主催者や関係者にロイヤリティを還元する仕組みを導入し、より健全で持続可能なチケット流通システムを構築しています。
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Rakuten NFT, the predecessor of this platform, launched its service as an NFT marketplace and sales platform in 2022 and began offering the “NFT Ticket” feature in 2024. To date, Rakuten has focused on initiatives in collaboration with the “Rakuten Ecosystem,” including the introduction of “NFT Tickets” to the official ticket resales of the professional baseball team Tohoku Rakuten Golden Eagles (hereinafter “Rakuten Eagles”) and the Meiji Yasuda J1 League soccer team Vissel Kobe.
楽天 has revamped its existing “Rakuten NFT” platform into a ticket resale platform that utilizes blockchain technology, with the aim of further focusing on the sale of “NFT tickets.” Going forward, the company plans to expand the scope of its offering beyond the “Rakuten Ecosystem” to include the sale of “NFT tickets” across the entire entertainment industry, including sports and music.
“Minna no Ticket” will continue to provide attractive and new entertainment experiences and improve the convenience of its services, in order to provide a highly satisfying service to a wide range of users.
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