English 
FreakOut Inc. has completed the connection with Perion SSP, one of the world’s largest programmatic DOOH supply-side platforms, and has begun delivering ads through “Red,” a marketing platform developed and provided by FreakOut. This enables FreakOut to purchase a variety of DOOH inventory from Perion, including in Japan, and will seamlessly deliver strategic ads offline using FreakOut’s 位置情報
FreakOutが提供するDOOH広告配信の価値
DOOHは、屋外広告や交通広告、店舗看板広告など、公共の場で自然に目にすることができ、日常生活で消費者に受け入れられやすいメディアです。
一方で、インターネット広告のようにデータに基づくターゲティングや効果測定が可視化しにくいという課題もありました。
FreakOutは今後 Perion’s highly engaging DOOH inventory with the technology of its advanced location-based marketing platform “ASE” to solve these issues and maximize the effectiveness of programmatic DOOH advertising.
こちらもお読みください： Jストリーム、映像管理システム「Stream MAM」の提供を開始
ASE’s strengths lie in audience analysis based on accurate location data and statistical approaches, enabling advertisers and agencies to estimate audiences with high accuracy and operate data-driven campaigns. This will improve targeting accuracy, visualize effectiveness measurement, and develop optimal delivery strategies, which were difficult with conventional DOOH advertising. Specifically, by utilizing ASE’s data analysis, the time periods and areas where the target demographic is likely to gather are identified, and the most effective screens are selected. In addition, the ROI of advertising investments is clarified by analyzing the movement data of users who are likely to have viewed DOOH ads, and by analyzing visit measurement and visit lift after exposure to the ads.
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日本語