English 
株式会社アイリッジは、株式会社博報堂との間で、デマンドチェーンや顧客接点の変革に向けた協業の拡大を目的とした資本業務提携契約を締結し、博報堂を割当先とする第三者割当増資を実施することを決議いたしましたのでお知らせいたします。
同時に、アプリ開発を中心に、デマンドチェーンや顧客接点の変革に取り組む合弁会社の設立も決定しました。
デマンドチェーン変革の加速
With the spread of digital transformation (DX), companies’ needs for optimizing their supply chains have come full circle and are now reaching maturity. In this context, Hakuhodo, which claims to provide consumer value design, is promoting “demand chain transformation” that utilizes various data generated from consumer touchpoints to realize agile decision-making in all aspects of corporate activities. The new company will combine Hakuhodo’s creativity in designing all consumer touchpoints with iRidge’s project management and development capabilities in carrying out large-scale app development to develop a variety of owned touchpoints such as apps. This will generate a variety of consumer data, and this consumer data platform will further increase the value of a wide range of customer touchpoints (store sales, advertising and promotion, CRM, and after-sales service), accelerating demand chain transformation.
アプリ開発市場は現在も成長軌道にあり、AIなどの新技術の台頭により今後も拡大が見込まれています。また、アプリは消費者データを蓄積する基盤であるため、CRMや各種システム開発、データ活用など魅力的な周辺市場も存在します。
In response to this market environment, Hakuhodo has been offering programs to support the concept (assessment and service design), development (PoC and PMO promotion), and growth in the owned development field, mainly for corporate apps. By adding iRidge’s system implementation capabilities to this, we will continue to support large-scale development that transforms customer touchpoints in a seamless manner.
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