オプトとフェリカ、LTVと店頭売上を連動させたCRMツールを提供開始

株式会社オプトと フェリカネットワークス have jointly launched a new CRM solution designed to extend Lifetime Value (LTV) marketing into the in-store retail space. Traditionally limited to e-commerce and membership-driven businesses with access to customer data, LTV-based strategies have been challenging for consumer goods companies reliant on offline sales channels. This new offering connects in-store purchase data from receipt submissions to users’ LINE UIDs. This way, it identifies individual buying habits.
このソリューションは オプト‘s LINE Mini App with FeliCa Networks’ receipt-posting API. This lets users upload and check their buy receipts right in the app. This helps retailers shift from one-time deals to ongoing loyalty programs. This change boosts customer engagement and raises LTV. You can also use built-in BI tools to analyze the collected data. This helps create targeted marketing strategies.

こちらもお読みください： テッセランド社、Synergy!

この取り組みは、業界におけるより広範な傾向を示しています。実店舗での買い物をパーソナライズするためにデータを活用することに焦点を当てています。LINEのような人気のデジタル・プラットフォームを利用することで、顧客にスムーズで測定可能な体験を提供します。