English 
Hakuhodo Inc. has announced the development of a new service prototype called “Virtual Salesperson,” leveraging generative AI to enhance consumer communication, including customer service and interactive dialogue, to create more personalized customer experiences.
Traditionally, AI-driven customer service has been characterized by interactions with generic avatars offering limited engagement. However, this new service harnesses Hakuhodo’s “Virtual Living”*1 expertise to create a range of virtual salespeople that reflect the diverse personalities and traits of real salespeople. As a result, the virtual salespeople can engage with customers in a way that aligns with their specific needs and preferences. Furthermore, real salespeople can be transformed into virtual avatars to assist customers online. After the virtual chat ends, customers are smoothly directed to a physical store. Their online conversation history goes to the real salesperson, so they get more personalized help.
こちらもお読みください： 博報堂、生成AIで顧客の声（VoC）を可視化・分析する「DATA GEAR Voice Analysis」を提供開始
This service combines generative AI, a rapidly growing tech, with Hakuhodo’s deep consumer insights. It aims to “enrich people’s lives” through digital innovation, showing the true spirit of digital transformation (DX). Businesses can improve customer experience by connecting online and offline channels. This helps them create better touchpoints, encourage more interactions, and boost brand loyalty. The service will also gather useful customer feedback. This data will help change how employees work.
の学際的チーム。 博報堂 がサービスに携わりました。このチームには、クリエイティブ・ディレクター、クリエイティブ・テクノロジスト、UXデザイナー、アート・ディレクターが含まれます。同社は外部パートナーと協力し、RAG（Search Augmentation Generation）システムを立ち上げました。このシステムは、完璧な対話シナリオと応答を作成します。顧客との対話の精度と関連性を向上させます。
日本語