English 
OPT, Inc., which leads its clients’ business growth through LTVM and has its purpose of “bringing about industrial transformation and resolving social issues through the creation of new value,” is pleased to announce that from Wednesday, March 5th of this year, it will officially launch “DIGGIN’ CX,” a one-stop CX development support service that covers everything from planning to service growth, in order to meet diversifying user needs and help companies pursue customer experience (CX).
Until now, we have heard from companies that have been struggling to reflect user feedback in their business activities and improve customer experience due to various barriers, such as siloed structures between departments and a lack of cooperation between support companies. “DIGGIN’ CX” is a service that works together with client companies to continuously collect user feedback while quickly repeating the process of reflecting and verifying changes in services, enabling continuous updates to CX.
企業を取り巻くビジネス環境は複雑化し、変化も加速しています。
AIの進化をはじめとする急速な技術革新、グローバル競争の激化、多様化する顧客ニーズなど、企業を取り巻くビジネス環境はますます複雑化し、変化のスピードも加速しています。企業は、こうした状況に迅速かつ柔軟に適応すること（アジリティ）を求められています。
こちらもお読みください： 人間そっくりAIチャットボット「VOC.AI｜AIエージェント」が複雑なタスクをこなす新機能「マルチエージェント」をリリース
While agile development is gaining attention, Japanese companies’ “planning” is hindering CX development
多様化する顧客ニーズに対応するためにCXの重要性が高まる中、顧客に寄り添いながら市場の変化に迅速かつ柔軟に対応できるアジャイル開発が注目されています。しかし、計画性を重視する日本企業では、伝統的なウォーターフォール型の開発文化が根強く、アジャイル開発がうまく機能せず、プロジェクトが成功しないケースも少なくありません。
ですから オプト has begun offering “DIGGIN’ CX,” leveraging the knowledge and development capabilities it has cultivated through its digital marketing support, which involve repeatedly testing hypotheses for business growth, to enable companies to smoothly adopt agile development and improve their CX.
ソース PRタイムズ
日本語