English 
セールス・マーカー Inc., which develops and provides “Sales Marker,” a new growth model that strategically automates sales and marketing activities from a “customer-centric” perspective, is pleased to announce that it has entered into a business partnership with 日本経済新聞 株式会社
This partnership will enable the company to improve the quality and consistency of the brand experience provided by BtoB companies by starting with “understanding customer intent,” and to provide support for prospective customers from shaping their interest to turning it into a sale and deepening customer relationships.
As purchasing processes in the B2B domain become more complex and information gathering routes become more diverse, there is a need to timely and accurately capture “customer behavior data and signs of interest = intent” and use that as a starting point to deliver your company’s products and services at the optimal timing, means, and context.
こちらもお読みください： 株式会社ゼアルス、LINEを利用したダンカン向けAIサービスエージェントの提供を開始
顧客の意向をリアルタイムに把握できるプラットフォームを通じて、営業活動をはじめとするB2B企業のビジネス変革を支援してきました。一方、日経社は、B2B領域におけるブランド戦略やコミュニケーションデザインに強みを持ち、約3,000社の中長期的な顧客基盤の構築を支援してきました。
このパートナーシップを通じて、両社はB2Bの枠を超えた共感と行動を生み出す変革の出発点を創ります。
ソース PRタイムズ
日本語