株式会社シンプル、真実のデータプラットフォーム「coorum」を発表

アソビカ Inc. is pleased to announce that it has begun providing its honest data platform “coorum,” based on zero-party data, to “Hokuraunji,” a community site operated by Simple Inc.

オンライン・コミュニティ設立の背景

Simple, which operates the career change support service “Simple Childcare” used by many childcare workers, has introduced “coorum,” an honest data platform that captures customers’ true feelings, in an effort to further deepen its connections with childcare workers, and has launched the online community “Hoikurunji.”

シンプルは以前、保育士・幼稚園教諭に特化した転職支援サービスを運営し、高い顧客満足度を獲得。しかし、有料職業紹介事業という事業の特性上、転職決定後に求職者との関係が切れてしまうことによる機会損失が課題となっていました。また、保育業界特有の活発な横のつながりや、日々の業務に関する情報交換の必要性に応え、求職者の転職後のキャリアや日々の悩みをサポートする長期的な関係構築を模索していたシンプル。

- 広告

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By opening this community, Simple will be able to share its values ​​and create a space where empathetic childcare workers can support and talk with each other, and we will use the honest feedback from the community to improve our services and provide new value. Furthermore, by utilizing coorum, we will be able to achieve a deeper understanding of our customers, such as insights into post-job changes and potential career needs that have been difficult to see until now, and build a “co-creation” relationship that goes beyond job change support to create the entire career of each childcare worker together.

クーラム導入の理由

定性データの可視化に強い製品特性

Short-term turnover is a serious issue in the childcare industry, but behind it lie the “daily worries” and “emotional changes” of childcare workers that are difficult to see numerically. Coorum can capture signs of turnover and engagement as data from each individual’s posts and reactions.

地域に根ざした自立的な活動を生み出す仕組み

Coorum is equipped with a wealth of mechanisms to encourage natural interaction between participants, such as message boards and reaction functions. Simple was attracted to the fact that it can create a space where childcare workers can play a leading role and become active, while reducing the burden on the management side. It is not just a tool, but functions as a “space where participants can play a leading role,” which シンプル それは彼らの哲学に沿ったものであり、高く評価しています。

導入・運用の総合サポート体制

- 広告

コミュニティの成功には、立ち上げ戦略が欠かせません。Coorumはツールを提供するだけでなく、専門家チームと協力し、ゴールプランニングからコンテンツプランニング、投稿プロモーションまでお手伝いします。

ソース PRタイムズ