アドビ、次世代AIマーケティングのためのLLMオプティマイザを発表

グーグルはオンライン広告業界の事実上の門番として、どのブランドがユーザーの目に触れ、どのブランドが群衆の中に埋もれてしまうかを決定してきました。しかし、人々がオンラインで情報を見つけるためにChatGPTのような人工知能（AI）チャットボットにますます目を向けるようになるにつれて、これはゆっくりと、しかし確実に変わり始めています。ブランドは、それに追いつくためにマーケティング戦略を調整する必要に迫られています。アドビは、インターネット界を席巻している大規模言語モデル（LLM）の台頭を広告主が活用できるようにするプラットフォームを発表しました。

The new platform, called Adobe LLM Optimizer, was unveiled at Cannes Lions, one of the advertising industry’s biggest annual events. As brands’ customers spend more time interacting with AI chatbots, LLM Optimizer provides marketing teams with a set of essential tools to track brand awareness. “Generative AI interfaces are quickly becoming the primary tool customers use to discover, engage and make purchase decisions at every stage of the customer journey,” said Loni Stark, vice president of strategy and products for アドビ Experience Cloud, in a statement. “Adobe LLM Optimizer empowers brands to operate confidently in this new environment, differentiating and delivering results when it matters.” How LLM Optimizer works Think of Adobe LLM Optimizer as a tool that provides visibility into brand performance across a range of generative AI tools, including ChatGPT, Gemini and Claude.

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Most importantly, the platform also allows search engine optimizers (SEOs) and digital marketers to quickly adjust their online content publishing strategies to make their brands more visible. For example, marketers can receive notifications when their content (such as a link to their website) is included in LLM responses to user queries. This gives them clarity on when, where and how their brand is appearing in the output of the AI ​​tools. In addition, it can also understand what questions customers are asking, so it can further refine its marketing strategy. The platform also has a “recommendation engine” that continuously monitors LLMs’ responses and suggests how to adjust online content to increase brand awareness. This article was edited for Japan by Asahi Interactive from an article published by Ziff Davis overseas.

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ソース ヤフー