English 
Adways Inc. will begin providing store management support services for “TikTok Shop,” an e-commerce function that the short movie platform “TikTok” plans to launch in Japan.
In recent years, the spread of smartphones and video content has caused a continuous change in user purchasing behavior. In particular, “discovery e-commerce,” where users can learn about products through content based on their interests through social media and video distribution platforms and then smoothly purchase them, is expected to play an important role in the future e-commerce market.
One of these is the e-commerce function “TikTok Shop,” which allows users to purchase products directly within “TikTok,” and it is expected that this new purchasing experience will bring businesses and consumers closer together. In overseas countries where “TikTok Shop” was introduced earlier, there have already been cases where products have become popular due to videos and live streams by influential creators, and it is expected that a similar trend will emerge in Japan soon.
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Leveraging experience in the Chinese market, we will support Discovery’s e-commerce entry into Japan
Adways has been working to support e-commerce utilization on the Chinese short video platform “Douyin” through its subsidiary アドウェイズ 中国と関連会社のオレンジスター。ライブコマースショーの企画・運営に携わった事例では、香港のエンターテイナーを起用したライブショーで、当時のアルコールカテゴリーの売上記録を塗り替える大成功を収め、現在も多くの日本企業の中国マーケティングをサポートしています。
これまでの経験で培ったノウハウを活かし、日本市場の特性やユーザーニーズに最適化したTikTok Shop運営支援サービスを提供してまいります。
We will help companies smoothly enter the Japanese market with “TikTok Shop” and provide comprehensive support from strategy planning to daily operations with effective methods for e-commerce development on TikTok and knowledge on how to increase user engagement with content, thereby contributing to the success of our client companies by seizing new business growth opportunities in the e-commerce market.
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