English 
Cheetah Digital Inc., a company that provides marketing technology, has begun providing its MA tool “Marigold Engage+” to Orbis Inc., the operator of the beauty brand “ORBIS.”
背景｜MAツールの刷新による運用負荷の軽減と施策の向上
Previously, ORBIS used different tools for segment extraction, content creation, and distribution management, and the operational burden caused by complex data structures and dependency on individual staff was an issue. Cheetah Digital’s Marigold Engage+ was adopted to reduce the operational burden and to realize one-to-one measures that improve customer resolution by utilizing zero-party data such as behavioral data and customer skin concerns in addition to RFM data. The intuitive operability provided by the GUI, the flexible functionality that allows content to be distributed according to distribution segment, and the accompanying support system were the deciding factors for the introduction.
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利用状況｜方針転換と自動運転による業務効率化
Marigold Engage+を導入することで チーター・デジタル 複数のツールの統合とデータモデルの再構築を支援。MA施策の自立運用を開始したORBIS。移行後は、カート放棄フォローや商品閲覧ユーザーのリターゲティングなど、行動データを活用した新たな施策の実施が増加。
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