電通デジタルとメタ、IG AIクリエーティブ・スタジオを開設

Dentsu Digital Inc. has begun a partnership in the field of AI with Meta’s Japanese subsidiary, Facebook Japan, LLC, to develop and connect workshops and AI agents. In conjunction with the partnership, 電通デジタル has developed “IG AI Creative Studio,” a workshop that will dramatically streamline video production by utilizing our creative staff and AI in all processes required for the production of Instagram vertical videos, such as insight analysis, creative planning and generation, and effect prediction, and will begin offering it from today.

Additionally, we will develop an “Ad Library Agent” that enables users to interactively search for advertisements posted in Meta’s “Ad Library,” and begin operating it within our company.

縦型動画の制作には、データ分析、ターゲットユーザーのインサイトやペルソナ設計、クリエイティブの企画・制作など、多くの作業が必要なため、属人的になり、企画から公開まで時間がかかるという課題があります。

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The “IG AI Creative Studio,” jointly developed by our company and メタ, is a workshop where company representatives act as directors and work with our creative staff to generate vertical videos using AI, including our marketing solution brand “∞AI🄬 (Mugen AI)”, for all major tasks. This shortens the entire process, enabling vertical videos to be generated in as little as half a day.

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