フェロと博報堂DY ONEが戦略的パートナーシップを締結

Felo Inc. has announced a strategic partnership with Hakuhodo DY ONE Inc. This partnership brings together the strengths of both companies and opens up the frontier of AI-driven innovation beyond the advertising field. By combining Felo’s next-generation AI search technology with Hakuhodo DY ONE’s outstanding marketing know-how, we aim to innovate advertising experiences in the AI ​​search era and evolve the content business, providing new value to society.

Felo was founded in July 2024 and has developed the next-generation AI search engine “Felo Search,” which is made in Japan, and has grown rapidly, with more than 300,000 searches being performed every day. In addition, フェロ has opened up new horizons in the efficiency of information gathering and decision-making by utilizing AI technology, such as responding to diverse needs through advanced products such as the corporate version “Felo Enterprise” and the theme-specific AI search app “Felo Agent.”

博報堂DY ONE は、デジタルマーケティング分野における豊富な知識と実績を持ち、検索広告をはじめとするデジタルを活用したマーケティング戦略やテクノロジー活用について、クライアント企業を総合的にサポートしてきました。

- 広告

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In recent years, as consumer purchasing behavior has become more complex, there is a need for marketing to derive accurate insights from vast amounts of data. To meet this challenge, the two companies will combine their respective strengths through this partnership to explore the potential of advertising products that utilize AI search, develop concrete solutions that solve client companies’ marketing challenges, and consider building a scheme that will create new business opportunities for data holders and content providers.

このパートナーシップを通じて、AIと人間の知恵を組み合わせることで、これまでにない感動的な顧客体験を創造し、社会に新たな価値を提供できると信じています。

ソース PRタイムズ