株式会社ベーシック, Ltd. will officially offer the “Custom Domain Form” feature in the form creation and management tool “formrun,” which is used by a total of 500,000 users, from Monday, August 25, 2025.
“formrun” is a management tool that allows anyone to create forms without coding, using drag-and-drop or simple text input. Furthermore, formrun can centrally manage and analyze response data from forms, as well as handle replies, contributing to the efficiency of form-based work.
In recent years, “unifying brand image” and “ensuring customer trust” at corporate web contact points have become important issues, especially for mid-sized and large companies and government agencies. However, with general form creation tools, URLs are fixed to the source domain (e.g., form.run), which has led to issues such as “uncertainty about trust” and “lack of consistency with the company’s brand strategy.”
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ウェブフォームで情報を受け取る場合、その情報がどこに送られるのかが明確であることは、ユーザーにとって安心感を与える重要なポイントです。特に、政府機関や大企業では、URLが外部ドメインであることを理由に、情報の入力を控えることがよくあります。
また、Cookieの規制が厳しくなり、広告トラッキングの制限が広まる中、Googleタグマネージャなどと連携できる計測環境を独自ドメインで構築することは、マーケティング成果を最大化する上で重要な要素となります。
formrun’s custom domain forms address these issues and are attracting attention as a new standard for form operation, combining reliability and freedom of measurement.
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