English 
Shannon Inc. is pleased to announce that it has begun offering a collaboration service between “Sansan,” a business database provided by Sansan Inc., and Shannon’s marketing automation service “SHANON MARKETING PLATFORM” (hereinafter Shannon MA).
In recent years, as cooperation between sales and marketing has progressed in B2B companies, approaching strategic targets has become an essential activity. Marketing activities are changing to accommodate the complex B2B purchasing process. There is a strong demand for Account Based Marketing (ABM), which takes a “multi-faceted approach” that comprehensively covers companies, departments, and locations, rather than the point-based action taken on “individual leads” up until now.
こちらもお読みください： 楽楽クラウドに「メールディーラー」「海快メール」を導入
と協力することで サンサン名刺、会社情報、販売履歴を一元管理できる「名刺管理システム」と シャノン 様々な流入チャネルやタッチポイント、顧客行動の変化を捉えることで機会損失を防ぐ「MA」を活用し、日本市場におけるABMのさらなる普及を強力に推進していきます。
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日本語