English 
Sales Marker Inc., which develops and provides “Sales Marker,” a new-generation sales method that is “intent sales” and is the first of its kind in Japan, is pleased to announce its collaboration with SALES ROBOTICS Inc., a company that provides inside sales support.
Combining customer intent (real-time customer needs and interests) captured by “Sales Marker” with “SALES BASE,” an inside sales support database provided by SALES ROBOTICS, enables efficient and highly accurate BtoB sales approaches. This will further strengthen our support for companies that practice sales activities based on “customer intent.”
B2B企業の購買プロセスは年々複雑化し、企業間の競争も激化しています。このような環境下で他社との差別化を図るためには、顧客ニーズを的確かつタイムリーに把握し、最適な提案と価値を迅速に提供することが不可欠である。また、人手不足の深刻化により営業リソースの最適配分が難しくなる中、すべての顧客に一律にアプローチするのではなく、成約確率の高い顧客に戦略的にリソースを集中させることは、生産性を向上させ、事業成長を持続させるための重要な戦略となります。
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Up until now, we have advocated “intent sales,” which accurately captures the timing when a customer’s interests (intent) and needs become apparent, and enables approaches with the appropriate appeal axis and channel according to the customer’s consideration phase. We have developed and provided “セールス・マーカー” as a product to put this into practice, and have produced results that support the business growth of companies, such as a 230% increase in sales and a 200% increase in closing rates.
その一方で 販売ロボット has supported sales activities for 1,000 companies and 2,000 products to date. The unique information and results obtained from these activities are consolidated into a proprietary database called “SALES BASE.” Based on approximately 30 list extraction patterns and the scoring results of other companies’ cases, it proposes target lists that should be approached on a priority basis, and as inside sales specialists, it leads the entire process of strategy, design, execution, and improvement.
今回の協業により、顧客の意向に沿ったターゲティングからアプローチまでを最適化することで、営業活動におけるコンバージョン率や成約率のさらなる向上を目指します。今後も顧客意向を活用した営業の標準化を推進し、企業の事業成長に貢献してまいります。
ソース PRタイムズ
日本語