English 
スペイン・バルセロナに本社を置くAIスタートアップ、Causal Foundry社は、日本法人「Causal Foundry LLC」を設立し、日本市場への本格参入を発表しました。
Causal Foundry has developed “adaptive AI” that analyzes and predicts user behavior in real time to deliver personalized experiences at the optimal time and optimize resource allocation. With support from global companies such as the Gates Foundation, Google, Lilly, and Johnson & Johnson, the company has already achieved both social problem-solving and business results such as increased profits in the fields of healthcare, logistics, and e-commerce.
This initiative has been highly praised internationally, including being selected as one of the “Pacesetters” at the Gavi Vaccine Alliance’s international program “INFUSE 2024.” In addition, CEO Africa Periáñez appeared as a keynote speaker at the “40th Takemi Symposium” (hosted by the Harvard School of Public Health), a forum for leaders from around the world to discuss health policy and global health issues.
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Causal Foundry’s AI is a “self-evolving” AI that not only continuously learns user behavior patterns, but also evolves by receiving feedback from the results of its own measures . The more it is used, the more accurate it becomes and adapts to the field. To date, we have provided AI infrastructure tailored to real-world operations, such as demand forecasting, stock-out prevention, last-mile delivery optimization, nudges to encourage behavioral change, and resource allocation optimization .
As a track record, the company has provided AI solutions for financial efficiency and medical access to government agencies such as the Rwanda Social Security Board (RSSB) and the healthcare NGO “mothers2mothers,” which operates in 10 African countries. The B2B platform that supports one of the largest pharmacy networks in Southeast Asia supports personalized recommendations and royalty compensation optimization for over 280,000 pharmacists, achieving digital transformation and improved profits, and is accumulating concrete results globally.
A particular strength of the company is personalization based on highly accurate behavioral prediction . In recent years, personalization has been widely adopted by global platforms such as Amazon and Netflix, and is becoming a “natural experience” for users. However, in reality, to truly deliver such experiences to each individual at the optimal timing and in the optimal way, advanced behavioral prediction and intervention design are required, which is a high hurdle for many companies in terms of budget and technology.
これらの課題に対処するため、Causal Foundryは、ヘルスケア、物流、電子商取引の分野ですでに成功を収めている実用的な適応型パーソナライゼーションAIを提供します。
コーザル・ファウンドリーは、ヘルスケア、ロジスティクス、Eコマースなどの既存分野に加え、ゲーム・エンターテインメント分野への本格参入を発表しました。プレイヤーエクスペリエンスの向上、継続的なエンゲージメント、収益性の向上を目指し、日本市場においてより高度なパーソナライゼーションを実現する仕組みを構築してまいります。
日本法人の経営陣は、創業者兼CEOのアフリカ・ペリアネス博士と、ゲーム業界出身で最高事業責任者兼日本・APAC統括責任者のジョンソン裕子で構成されます。ペリアネスは、様々な業界で社会的・商業的にインパクトのあるAI製品を数多く生み出し、研究開発とリーダーシップの経験を有しています。一方、ジョンソンは、ゲーム業界やハイテク業界における事業開発で長年の経験を有し、国内外の企業と協働して新たな体験価値と収益機会を創造してきました。
近年、ゲーミフィケーションは、ゲーム業界のみならず、ヘルスケアなど様々な分野で注目されており、ユーザーの行動変容やエンゲージメントの持続、さらにはビジネスの成長や利益の最大化をもたらす手法として期待されています。現実世界の課題解決に精通したペリアネスと、ゲーム分野で経験を積んだジョンソンのチームにより、日本市場における分野横断的な取り組みも展開していきます。
コーザル・ファウンドリー will continue to take on the challenge of solving social issues while also making a business impact, focusing on “next-generation personalization” based on behavioral prediction and optimal timing.
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