English 
トッパンホールディングスのグループ会社である株式会社トッパンは、2025年6月20日より、「デジタルアバターサービス」の提供を開始します。本サービスは、生身の人間の外見や声をリアルに再現し、あたかも本人と同じように会話ができるアバターをデジタル空間上に作成するものです。
This service not only uses TOPPAN’s appearance reproduction technology and unique voice reproduction AI model to realistically reproduce a person’s appearance and voice, but also utilizes TOPPAN’s data management know-how to train AI to learn vast amounts of data about the person, allowing it to create an avatar that can converse as if it were the person.
これは、トッパングループが2025年5月に開始した、グループ全体で社内外のAI活用を推進し、企業のマーケティング業務をAI化するサービスの一環として提供するもの。
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This service enables interactive communication with more people through a person’s digital avatar, and enables information to be sent to a more diverse audience. Furthermore, know-how can be utilized in the marketing field, enabling it to be accumulated and passed on as a corporate asset.
While the means of disseminating information are becoming more diverse, the declining birthrate and aging population, as well as the advancement of digitalization, have created challenges in the transfer of knowledge and experience between generations and in effective communication in the field of marketing. The COVID-19 pandemic has also heightened the importance of conveying people’s thoughts and the power of stories online. In this context, advances in generative AI technology have made it possible to recreate digital avatars with human-like qualities, such as the appearance and voice of people, and this is expected to become a new means of communication for the resolution of transfer and marketing issues.
しかし、特定の個人の知識や経験などの情報をデジタルアバターに反映させることは難しく、それを可能にするためには、個人が持つ膨大な知識や経験のデータを構造化し、AIに学習させる必要があり、そのためには専門的な知識と生成AIの高度な技術が必要です。
そのため トッパン has cultivated in the use of generative AI with the technology and know-how to reproduce a person’s appearance in a digital space, we will begin offering a “Digital Avatar Service” that can create a realistic, interactive avatar that can converse as if it were the real person. This service can be used in sales negotiations in marketing and customer contact work, expanding the possibilities of corporate activities.
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