English 
On February 19, SAP Japan Co., Ltd. announced its 2025 business strategy, adopting the motto “AI First, Suite First.” The company aims to accelerate the adoption of business AI and enhance proposals through SAP Business Suite.
ビジネス変革の鍵となるAI
SAP Japan President Hirofumi Suzuki emphasized that 2025 will mark the full-scale utilization of AI in business. “SAP is making significant investments in AI, which we believe will play a crucial role in restoring the competitiveness of Japanese companies. To maximize the benefits of business AI, companies must adopt ERP with a clean core. Implementing ERP without modifying workflows or relying heavily on add-ons will lead to stagnation. Instead, we will focus on reducing system implementation time, improving efficiency, and ensuring continuous improvements post-deployment. Through SAP Business Suite, we will drive our customers’ digital transformation.”
Regarding the “2025 Cliff” highlighted in Japan’s Ministry of Economy, Trade, and Industry’s DX report, Suzuki noted, “While not everything can be resolved by 2025, the challenges will persist beyond this milestone. Some companies began migration projects years ago, while others are still in the early stages. However, few businesses are opting to do nothing—most are strategizing for the future. At SAP Japan, we are committed to exploring how we can best support them.”
こちらもお読みください： TIS、データドリブンな業務プロセスの最適化を支援する「プロセスマイニング活用サービス」を提供開始
Business Suite 7とクラウド移行
With maintenance for Business Suite 7 set to end in 2027, SAP Japan has committed to providing individual ongoing maintenance until 2030. “Many users are opting for cloud migration, and we expect most companies to transition successfully. However, for those unable to meet the deadline, we offer extended support options beyond 2030,” Suzuki stated.
AI統合の進展
SAP’s AI initiatives are progressing rapidly, with over 130 generative AI use cases now embedded in SAP Cloud products. “AI is seamlessly integrated into business processes, and our digital assistant, Joule, will be available for ABAP developers in Q1 and consultants in Q2, significantly reducing system implementation times and enhancing work quality,” Suzuki said.
Joule can automatically generate ABAP code based on development requirements and suggest optimal parameters for SAP S/4HANA Cloud configurations. “From 2025 onwards, SAP’s business AI will transform corporate operations and software. Joule will evolve into a business expert, working alongside AI agents in accounting, sales, and customer management to automate business processes end-to-end.”
For instance, a sales AI agent can predict demand, relay it to a supply chain AI agent, which will then manage global inventory and oversee real-time deliveries. Procurement AI agents will maintain optimal inventory levels. Additionally, Joule enables CFOs to use financial data for precise decision-making simulations. “By integrating knowledge graph functionality and an AI agent builder, Joule can accurately identify relevant data, APIs, and business needs, setting SAP apart from competitors.”
データとAIの統合によるSAP Business Suiteの強化
SAP Business Suite is built on three core pillars: deep understanding of end-to-end business processes, reliable business data, and integrated applications. “With these capabilities, we will drive the ‘Suite First’ approach, integrating AI, data, and applications to foster continuous innovation and address business challenges.”
この戦略の主要な要素は、新たに発表された SAP Business Data Cloud, which centralizes data from SAP and external systems like Salesforce and Google into a secure, unified information pool. “By strengthening AI capabilities with real-time data insights, SAP Business Suite will unlock its full potential.”
SAPで立ち上がり、SAPで成長する
SAPジャパンは今後も強化を継続 RISE with SAPレガシーシステムの近代化を目的とした SAPで成長, designed for new customers adopting cloud-based SAP ERP. “In 2025, we will enhance both offerings technically and commercially to accelerate cloud-driven business growth.”
SAP is also committed to promoting a clean core strategy. “To harness AI’s full potential, ERP must migrate to the cloud while minimizing customizations. This requires a clean core that leverages standard ERP functions with minimal disruption. The key is preparing high-quality, clean data,” Suzuki explained.
これをサポートするために、SAPは ツールチェーン, which includes enterprise architecture management (LeanIX), business process management (Signavio), test automation (Tricentis), and digital adoption tools (WalkMe). “Japan’s ERP implementation timelines are 2.5 to 3 times longer than global averages, driving up costs. By leveraging the Tool Chain, we aim to streamline implementations and accelerate the adoption of a clean core.”
パートナー・エコシステムの拡大
2024年、SAPジャパンのパートナー経由のクラウドリセールビジネスは前年比44%増加し、新たに41社のパートナーが加わり、合計500社を超えました。SAP認定コンサルタントの数は30%増加し、SAP S/4HANA Cloud Public Editionのコンサルタントは5倍に増加しました。
“100% of our SME business is conducted through partners. Since launching TV commercials in October 2024 targeting SMEs, SAP’s brand awareness has risen by 60%, and purchase consideration has increased by 12%. In 2025, we will continue engaging SMEs, focusing on SAP S/4HANA Cloud Public Edition.”
SAP Japan will also expand partner-led initiatives beyond Tokyo, Chubu, and Kansai. “We will establish a パートナー自動運転モデル, offering AI-based training, project quality support, and collaborative development. Additionally, we will focus on disaster mitigation, women’s reskilling through ‘Digital Girls,’ and corporate decarbonization efforts.”
SAPジャパンおよびグローバル事業の力強い成長
SAPジャパン reported a 20% increase in total sales for fiscal 2024, double the global growth rate. “Cloud adoption, including ERP, has become the standard choice in Japan. Companies such as Eneos, Shiseido, Zeon, Japan Airlines, and Fujitsu have adopted RISE with SAP, while GROW with SAP customers include GEX and Mitsui Information. Mitsui O.S.K. Lines has implemented a two-tier model using both SAP S/4HANA Cloud Private and Public Editions.”
パートナー主導の導入が急増し、パートナー主導のプロジェクトからの受注は前年比3倍に増加しました。世界全体では、SAP の総収益は以下のとおりです。 341億8000万ユーロ増の10%、利益は11%増加し 249億3000万ユーロ.クラウドの収益は26%増加し 171億4000万ユーロ一方、SAP S/4HANA Cloud ERPの売上高は前年同期比34%の増加となりました。 141億7000万ユーロ.今後12ヶ月間のクラウドバックログは以下の通りです。 180億8000万ユーロ29%の増加。
“We met all key performance targets, and SAP’s market capitalization now exceeds ¥50 trillion, ranking 30th globally. In 2025, we anticipate cloud revenue to reach 216億～219億ユーロ営業利益は26-28%増加し、前年同期比26-30%増加しました。 103～106億ユーロ. SAP Japan expects to maintain growth on par with global performance.”
SAPジャパンは、AIを活用した変革に取り組むことで、より効率的でインテリジェントな競争力のある未来に向けて企業をリードしていきます。
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