NTT Town Pages Co., Ltd. will begin offering a new service for “Digital Lead” that supports AI searches, the “AI Search Countermeasure Pack,” from Monday, November 10, 2025.
Since 2019, NTT Town Pages has been supporting small and medium-sized businesses in attracting customers through its website creation and operation service “Digital Lead.”
In recent years, AI technologies such as ChatGPT and Gemini have rapidly spread, and we have seen major changes in user search behavior. Searches are evolving from traditional keyword searches to “conversational searches” where questions are asked in natural language, and AI-powered information summaries.
こちらもお読みください: MonstarLab、AI開発を簡素化する「MonstarX」を発表
In a 2024 survey, the percentage of people in Japan who responded that they had used AI services reached approximately 27%. Furthermore, with “Google AI Mode” set to be officially launched in the Japanese market in September 2025, the use of AI search is expected to accelerate even further.
こうした変化に対応するためには、企業が発信する情報をAIが認識しやすい形式にする必要があります。. NTTタウンページ will leverage its accumulated web production and operation know-how to offer a new service pack, the “AI Search Countermeasure Pack,” which provides one-stop support for disseminating information optimized for AI searches, and will provide strong support for improving businesses’ digital customer attraction capabilities.
ソース PRタイムズ
