{"id":17687,"date":"2025-07-15T10:35:14","date_gmt":"2025-07-15T10:35:14","guid":{"rendered":"https:\/\/itbt-staging-68b209.ingress-earth.ewp.live\/?p=17687"},"modified":"2025-07-15T10:35:14","modified_gmt":"2025-07-15T10:35:14","slug":"unicorn-inc-with-im-dmp-developer-intimate-merger","status":"publish","type":"post","link":"https:\/\/demo.itbusinesstoday.com\/ja\/martech\/advertising\/unicorn-inc-with-im-dmp-developer-intimate-merger\/","title":{"rendered":"\u30e6\u30cb\u30b3\u30fc\u30f3\u682a\u5f0f\u4f1a\u793e\u3068IM-DMP\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306e\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u5408\u4f75\u306b\u3064\u3044\u3066"},"content":{"rendered":"

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\u30bd\u30fc\u30b9 PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

UNICORN Inc., a subsidiary of Adways Inc., has begun coordinating audience data with ” IM -DMP,” a data management platform provided by Intimate Merger Inc. This will enable UNICORN to deliver advertisements using all audience data held by “IM-DMP,” including the behavioral history and attributes of approximately 1 billion Internet users. In recent years, the digital advertising market has been hit by growing awareness of privacy protection worldwide, which has led to challenges for traditional targeting methods, such as restrictions on the use of third-party cookies. As a result, advertisers are increasingly seeking targeting methods that accurately capture users’ interests and purchasing intent. Traditionally, when targeting, the number of users 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