フーンズ Inc., which provides the omni-channel communication platform “Sokucom,” has disclosed a successful case study of JCOM Inc., which offers a wide range of services including cable television and the Internet, in improving sales efficiency and automating customer support by using “Sokucom.”
JCOMがソクコムを導入したのは、限られたリソースで業務の効率化を図り、顧客体験を向上させるため。
その結果、従来手作業で行っていた契約書類の不備対応や、初回出金に至らなかったお客様へのフォローを自動化し、獲得以外の業務を削減することに成功しました。また、Webからの問い合わせにオートコールで対応する仕組みを導入したことで、当日連絡率が前年より大幅に向上し、大きな営業成果を上げることができました。
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背景
ジェイコム needed to strategically utilize its limited human resources to improve the efficiency of its sales activities. In particular, many tasks were dependent on physical (human) support, and much time was spent on “tasks other than acquisition” when following up with customers. This resulted in a pile-up of responses that were not directly linked to sales results, making it difficult to increase productivity, and the company was looking for a system to maximize sales results. Against this backdrop, the company decided to introduce “Sokucom” with the aim of improving sales efficiency and providing consistent support from sales promotion to customer support.
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