English 
Dentsu Digital has introduced a new service designed to help companies build the data infrastructure needed to fully leverage AI agents, marking a step toward what industry observers call the ‘first year of AI agents’ in 2025. While generative AI is rapidly advancing, many organizations still struggle with fragmented data formats, siloed storage, and systems that make information difficult for AI to interpret. The new service addresses these challenges by supporting companies from design through construction and operation of platforms that enable AI agents to securely and intelligently utilize data.
このサービスは 電通デジタル電通のマーケティング戦略やデータ分析のノウハウと、電通グループ独自のデータ資産を融合。AIがデータを読み取れるようにするためのメタデータの整備、大量のテキストや画像を高速に検索するためのベクトルデータベースの開発、AIと外部ツールやプラットフォームを連携させるためのMCP（Model Context Protocol）基盤の構築、電通独自の消費者データによる企業データのリッチ化。
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The service creates a space for AI agents to handle complete business processes. This increases productivity, enhances customer insights, and helps transform businesses. It shows a wider industry effort to build strong data systems. These systems will unleash AI’s full potential in the next few years.
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